DEFINING AND OPTIMIZING
WHAT WE'RE GOOD AT.
We are firm believers in the power of progressive optimization of experiences. Our strategies are built to help you act early, test your hypotheses, and repeat.
We’re passionate about content, and we play equally well in the front-end brand definition and the back-end technology model and everything in between.
- Content Audits/ROI
- Object Modeling
- SEO Assessments
Successful digital experiences come with effective planning. We provide our clients strategic foundational services to help craft actionable digital blueprints.
- Migration Planning
- Tool Selection
Right content, right person, right context. Understanding your customers and their needs is key to delivering all three and positively shaping the experience.
- Persona Development
- Journey Mapping
- User Testing
- User Research
Adoption of a new strategy or system is often best accomplished through collaboration and alignment. Our workshops and training help get you there.
- Thought Leadership
- Change Management
- CMS Training
WHAT WE'VE BEEN DOING.
At DEFT, we undertake a variety of strategic engagements focused on delivering actionable solutions for your business and customers. We operate quickly through immersive project focus and collaboration with your team, allowing us to solve complex digital challenges and manage stakeholder expectations.
THINKING GLOBALLY, COMMUNICATING LOCALLY
As a global industrial manufacturing company represented in a number of international markets, our client was looking for a solution to manage global and localized content effectively.
DEFT first established a content model that worked with the client’s existing CMS structure, then successfully developed a comprehensive content inheritance plan, defining the relationship between locally sourced, regional parent and global content. Results included:
- Region-specific taxonomy
- Flexibility within variable product catalogs
- Streamlined language translation and localization workflows
POPULAR MEDIA BRAND GETS A DIGITAL MAKE-OVER
An established international media company supporting 32 unique publishing brands was looking to improve its portfolio of websites to expand digital reach and revenue opportunities.
DEFT was tasked with conducting a workshop and auditing 6 selected premium brand sites, assessing the user experience, content and technical performance, ultimately developing a roadmap with recommendations for enhancement. Successes included:
- Comprehensive audit of 6 premium label websites
- Roadmap detailing UX, technical and content planning
- Proto-persona and journey development workshop
BUILDING A FOUNDATIONAL ENTERPRISE TAXONOMY
A highly diversified commercial development organization with 13 sub companies was in need of an effective plan for managing its massive portfolio of digital assets.
DEFT engaged in research activities, including review of client systems (CMS & DAM), stakeholder interviews, online card sorting, data analysis, and a consensus-building alignment session, ultimately producing a Foundational Taxonomy that:
- Functions across companies
- Is aligned with existing DAM system
- Includes a workflow & governance model
DEFT is a collective of agency professionals with end-to-end expertise in creating successful digital campaigns.
Together, we have decades of experience in content and digital strategy, CMS and digital asset management, user experience and insights. Over 4 continents, with clients ranging from Fortune 500 big hitters to Hollywood upstarts, we’ve led a ton of engagements, including:
- Enterprise-level websites
- Integrated campaigns
- Mobile applications
- Email and social media programs
INDUSTRIES WE SERVE
- Consumer retail
WHAT'S COOKING AT DEFT.
WANT TO WORK WITH US?
GIVE US A BUZZ.
At Deft, we’re a friendly bunch, and would love to learn more about your upcoming engagements and business needs. Shoot us an email or give us a call:firstname.lastname@example.org